Matt Cutts: Google Penguin 2.1 is Going Live Today
Google Penguin 2.1 is launching today, according to Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed to target web spam will affect "~1%...
View ArticleGoogle Adds Local Availability, Local Storefront for Product Listing Ads
Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local storefronts. These ads will tell customers when a product is...
View ArticleAre You Wasting 25% Of Your PPC Budget? New Study Says You Might Be
A typical small business advertiser spends $1,200 a year on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here...
View ArticleGoogle & Yahoo Reveal the Most Searched For Halloween Costumes of 2013
Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren't the only one. Both Google and Yahoo agree that Minion costumes - from the "Despicable Me" movies -...
View ArticleHow Facebook Ads Help Deliver Big ROI for Magnolia Pictures
Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their...
View ArticleGoogle Fails to Gain Search Market Share, Bing Steals From Yahoo
It's been three months since we last checked in on comScore's monthly update on search engine market share - and not much has changed. Google is still hovering around 67 percent market share, while...
View ArticleAsk.com's Top Question of 2013: What is the Royal Baby's Name?
Yes, the most asked question of 2013, according to Ask.com, was "What is the Royal Baby's Name?" Ask.com also revealed the top news, celebrity, and political search terms and questions of 2013. Here's...
View ArticleEuropean Search Awards Entry Deadline is Fast Approaching
Time is quickly running out to enter your nominations for the European Search Awards. The deadline is January 17 for individuals, agencies, or organizations hoping to have their outstanding search...
View ArticleGoogle, Bing Gain Search Share to End 2013
Google's search share was at near record levels in the U.S. in December, while Bing also continued its pattern of slowly growing its share, according to the final 2013 installment of comScore's monthly...
View ArticleGoogle Pushing Users to YouTube on Music Video Searches
Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google is using the space above its organic search results to push searchers to...
View ArticleGoogle Gives More Prominence to First Playable Music Video Search Result
Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google highlights the first playable video in the search results to push searchers to...
View ArticleGoogle Gay Rights Doodle Kicks Off 2014 Sochi Winter Olympic Games
Google's home page today celebrates the start of the 2014 Winter Olympics and also protests Russia's stance on gay rights in the form of a Doodle. Abandoning its usual primary colors, Google's logo...
View ArticleHow to Write Brilliant Headlines for SEO, Social & Your Readers
Write attention-grabbing headlines. Headlines. We're bombarded by them on a daily basis as online publications vie for the most pageviews. What's the magic formula for the world's best headlines? Is it...
View ArticleGoogle Penalizes German, Spanish, Italian Link Networks
Google's crusade against link networks around the globe continues. Google on Friday announced taking action on the following: German link network efamous; another German agency network; and Spanish and...
View ArticleTwitter Celebrates 8th Birthday With #FirstTweet Tool
Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global users, Twitter is marking the occasion by giving everyone the opportunity to look...
View ArticleGoogle Slaps Marketing Company Portent for Unnatural Links
Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links from Google. His site now can be...
View ArticleLearn With Google at ClickZ Live New York 2014
ClickZ Live New York is just a week away. One unique opportunity for marketers attending the conference will be the chance to enter the "Google classroom" and learn tips and techniques on search,...
View Article15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny
Reputation management expert Andy Beal, CEO of Trackur and author of "Repped: 30 Days to a Better Online Reputation", kicked off Day 2 of ClickZ Live New York by sharing 15 examples of reputation...
View ArticleU.S. Search Awards 2014 Nominations Now Open
No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search...
View ArticleSearch Ad Revenues Hit $18.4 Billion in 2013 [Report]
Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent...
View ArticleAmazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA...
By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became so successful and...
View ArticleSearch Engine Strategies Coming to Atlanta in July, Registration Now Open
The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization...
View ArticleApple Adds DuckDuckGo as Search Option to Safari in OSX Yosemite
Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup search engine will be included in Safari in...
View ArticleDoodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better...
Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers as they created the first animated Doodle in the history...
View ArticleGoogle Payday Loans Algorithm Update Launch is Imminent
Less than a month after announcing a significant updateto its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer announced yesterday at SMX Advanced that another...
View ArticleGoogle to Remove Author Images from Search Results
Google's John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results. This global change will roll out...
View ArticleGoogle AdWords Express App Now Available
Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let...
View ArticleNew robots.txt Tester Launches in Google Webmaster Tools
The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are...
View ArticleCreating Blockbuster Content: 7 Essential Tips for SEOs
More content no longer means more success in SEO. It just means too much content. When it comes to content creation, we're seeing a shift in quantity to real quality. The launch of Google's original...
View ArticleGoogle Showing Far Less Video Snippets in Search Results
If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction - with estimates as high as 44 percent - in the number...
View ArticleGoogle Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]
Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer...
View Article#6 Most Read Article of 2014: Doodle 4 Google 2014 Winner Invents Water...
Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers as they created the first animated Doodle in the history...
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